Ikazesol
Insights
Thinking Out
Loud.
Brand strategy, design craft, and honest takes on the industry from the team at Ikazesol.
FeaturedStrategy
Why 80% of Rebrands Fail (And How to Be in the 20%)
Most rebrands fail not because of bad design, but because of skipped strategy. Here's the framework we use to ensure every rebrand we touch sticks.
Kofi Mensah
October 12, 2025 · 8 min read
Design
Amara Diallo · Aug 20, 20256m
Dark Mode First: Why We Default to Black
Every Ikazesol project ships dark-mode first. Here's the strategic and aesthetic reasoning behind that decision — and why it matters more than you think.
Amara Diallo · Aug 20, 20256m
Technology
Kwame Asante · Jun 4, 20255m
Performance Is a Brand Value, Not a Technical Metric
Your site's load time is part of your brand experience. We explain why we treat every millisecond as a design decision.
Kwame Asante · Jun 4, 20255m
DesignAmara Diallo · Apr 15, 202510m
The Typographic Hierarchy Guide for Premium Brands
Type is 95% of design. A practical breakdown of how we approach font selection, size scales, and hierarchy for high-end brand work.
Amara Diallo · Apr 15, 202510m
Strategy
Kofi Mensah · Feb 28, 20257m
How to Price Creative Work (And Why Most Agencies Get It Wrong)
Value-based pricing vs. hourly rates vs. retainers. After 12 years and 120+ projects, here's what we've learned.
Kofi Mensah · Feb 28, 20257m
DesignAmara Diallo · Nov 10, 20249m
Does Motion Design Actually Convert? The Data We Collected
We ran A/B tests across 8 client sites comparing static vs. animated landing pages. The results surprised us.
Amara Diallo · Nov 10, 20249m